She's fresh, funky and a true original. Heads turn when she walks on by: she's that girl you want to hang out with, smart and charming and with a slightly mischievous sense of humour.
She's sweet but outspoken, doesn't follow trends and has a wicked sense of style. She likes to dance, eat carrot cake, and treat random strangers to a winning smile (especially when she has some salad stuck between her teeth). She's a rebel with a cause, with the biggest heart. The maximalism to your minimalism, the yin to your yang. A lover, not a fighter, ...uhm... you get it.
And whenever she rides her bike, she wears the cutest dress and sings completely out of tune.
by Who's That Girl
OK, we have to be honest with you here. We design clothes for you to live and wear, sure. But most of all, we design clothes, which we really, really want to wear ourselves, all day, every day.
We love colour as much as we always did, and our weak spot for prints won't disappear in a million years. But we might, just might, have gained a few pounds in all the wrong and right places. So flattering shapes and a bit of camouflage are most welcome. Just as in the Who's That Girl collection, all Wow To Go! fabrics and prints are exclusively designed by us, so you won't find that amazing jacquard dress or gorgeous pair of palazzo pants anywhere else, ever.
How we got started
Who's That Girl is born & bred in Antwerp, Belgium.
15 years ago, we were just a bunch of kids with a very clear view on what clothes we liked and a very desperate shortage of cash. We loved vintage without the musty smell. Couture, without the price tag. Colours and cool prints that no-one else wore. And most of all, we were getting fed-up with looking for the totally unfindable, so we figured: Why keep on searching for the holy grail of fashion if we can make it ourselves?
And, quelle surprise - turned out we weren't the only ones who liked "wow!" clothes without a "what?" price tag! Our colourful dresses, shirts and trousers sold like hot cakes, or, should we say, pistolets, and within a few years, we opened our own store in Antwerp, had an extensive collection and were booming like an overactive human beatbox.
Today, Who's That Girl has 7 brand stores and is sold in over 300 points of sale all over Europe.
Don't be perfect, be real
Embrace your quirks, is what we say. You are as beautiful as you feel and besides: we all got better things to do than to stand in front of a mirror all day.
That's why we design clothes that are low-maintenance, dress you up in a sec, and flatter all shapes and sizes. And that's why the stars of our collections are beautiful women we spot on the street, not professional models.
Cause it's all about the attitude, baby. That, and a killer dress.
We like to work with natural fibres. For each new collection, we experiment with new options to finetune the production of our fabrics. We are proud to announce that as from 2017 onwards, we've added a number of 100% organic cotton items to our collection, as well. This amount of items will increase with each new season.
95% of our collection is made by trusted suppliers we've worked with right from the start. We visit the manufacturing units at least twice a year, to meet up rg. production and to check on new collection ideas. Our main suppliers have certificates by Sedex, an independent organization conducting regular audits concerning ethical production.